You just need a few things, some food essentials. The grocery store is so big and would take too much time that you just cant spare. Luckily, there is a drugstore on the corner, but drugstore is not an accurate term anymore because stores like CVS and Walgreens also sell food, school supplies, and makeup, in addition to health and hygiene products. Over the last several years, a gap has been growing between the offerings and approach of drugstore giants CVS and Walgreens. In 2014, CVS, the second-largest drugstore chain by sales, shifted their focus away from just convenience but also to health by adding Health to its name and, more controversially, stopping the sale of tobacco products. This caused a drop in non-pharmacy sales for the chain. Next, the chain quietly stopped selling tanning oils or sunscreens with an SPF under 15. Plans also began to remove all foods containing trans fats before a nationwide ban went into effect. Now, CVS is renovating its store and redesigning the layout to devote more space to nutritious foods, particularly near the checkout. One quarter of the space at the checkout will now be devoted to healthier snacks. Candy bars and gum will still be impulse items near the register, but larger packages of candy, chips, and munchies will be moved to the middle of the store. Some sodas in beverages cases are also being replaced by more water and juice options. Stores will also include new Trend Zones promoting healthy eating trends such as raw, vegan, and paleo. Shelf tags are being redesigned and expanded to clearly mark dietary preferences such as gluten-free, organic, and sugar-free. CVS is also adding 25+ new healthy items to their Gold Emblem Above line of products, featuring foods like nuts, snacks, and drinks with no preservatives or artificial colors. The new offerings are partly in response to the shift among American customers to five smaller meals per day, over three big meals, said CVS Senior Vice President Judy Sansone. The changes have already been introduced in 800 CVS locations, which have seen sales rise by 2.5 percent since the renovations. Unlike CVS, Walgreens is leaving the choice entirely up to customers, but offering rewards for making healthier selections. Walgreens stores continue to sell tobacco, though it is no longer as prominently displayed. They also still have candy and cookies at the front of the store, but are adding more healthy snack options. How do you still give customers the choice and not tell them what is good for them, but help them make healthier choices? the co-operating chief for Walgreens Boots Alliance asked the WSJ in an interview. Theres a level of making things available so its the customers choice, and theres a level of incentivizing the customer. Walgreens customers receive rewards through the chains customer loyalty program when they make healthy purchases.

QUESTION #7:

PART A: Which of the following is not a convenience product? a. Candy b. Car washes c. Dry cleaning d. Soft drinks e. All of these are convenience products

PART B: CVS has food, health, and beauty products in their store brand offerings. So, they have a large product mix __________. a. width b. depth c. quality d. price

PART C: CVS is a __________. a. Product Item b. Brand Name c. Service Mark d. Product Line

PART D: Which of the following is not a product category? a. Shaving Products b. Sunscreen c. Soft Drinks d. Tobacco Products e. All of these are product categories

PART E: Customers who purchase one of CVS new snacks on the first day it is available would be: a. Innovators b. Early Majority c. Late Majority d. Laggards