You just started a job with Universal Robina Corp. (URC). Among others, URC manufactures and markets standard (not luxury) instant coffee, tea (C2) and coffee creamer. Today, your Vice President boss called you and said top management is considering increasing the prices of the company's instant coffee products. You have been tasked to evaluate the proposal and make a recommendation as to the net impact to the company of the possible price increase. The variants of Blend 45 and Great Taste instant coffee are considered one product/product line.

He pointed out that URC's corporate planning department has all the historical and current information/data regarding the company's business - industry, market, competitors, market shares, financials of the company (sales per product line, profit margins, etc.) and its competitors; you name it. He expects you to make full use of this wealth of information as an integral part of the justifications in your analysis/evaluation. To do - He asked you to first give him an outline (only) with brief explanations (including approaches) of the contents of the study.