You may select one from column A and one form column B (or choose your own industry that isnt on the list). This paper must be based on Canadian market, and city of Vancouver.

Industry Topic Choices

Jewelry Segmentation

cars Positioning

Fast food Product strategy

Luxury goods Branding

restaurants Consumer Behavior

Kids clothing Sales Promotions (coupons, samples, contests)

Womens clothing Advertising

Mens clothing Market Research

Sport clothing Pricing strategy

Beverages (water, soft drinks) Promotional strategy (any of the elements)

Baby products

High fashion clothes

Packaged foods

YOUR TASK:

Your task is to write a paper discussing the strategies of your chosen topic (from column B), as it pertains to your topic from column A, and then use 4-5 company examples to illustrate your strategies and points. This is not a paper about 1 company. For example, if I choose pricing in the sports clothing industry, I will discuss the different pricing strategies that the sports industry uses and THEN give examples of different companies that are using those strategies.