Question: You must create a neutral foundation from Sephora as there is not enough shade for all skin tones this is a problem for consumers. In

You must create a neutral foundation from Sephora as there is not enough shade for all skin tones this is a problem for consumers. In order to meet customer demand

list your own ideas.

Start looking for information about the project (or supplement the information): current trends, recently published articles, etc.

List the ideas that should appear in the environmental scan (macroenvironment and microenvironment):

Ideas for PESTEL analysis

Ideas for SWOT Analysis

Ideas for TOWS analysis etc.

Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 3,000 brands,[3] along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare.

The company was founded in Limoges in 1970 and is currently based in Paris.[4][5] Sephora is owned by luxury conglomerate LVMH as of 1997.[5][6] The name comes from the Greek spelling of Zipporah (Greek: , Sepphra), wife of Moses.[7

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