Question: You must create a neutral foundation from Sephora as there is not enough shade for all skin tones this is a problem for consumers. In

You must create a neutral foundation from Sephora as there is not enough shade for all skin tones this is a problem for consumers. In order to meet customer demand
list your own ideas.
Start looking for information about the project (or supplement the information): current trends, recently published articles, etc.
List the ideas that should appear in the environmental scan (macroenvironment and microenvironment):
Ideas for PESTEL analysis
Ideas for SWOT Analysis
Ideas for TOWS analysis etc.

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