You must prepare a report evaluating Amazons Ethical Challenges (see the attached article for an initial viewpoint). The report must include the following aspects: Part 1: Amazon has been accused of unethical practices. Describe, with examples, points in favour and against Amazons stance that it provides a fully ethical, safe, and healthy environment for its stakeholders. Provide your own conclusion, based on the evidence obtained. Part 2: Critically using the concepts learned in class, make recommendations to Amazon management to improve the parts of Amazon business that you believe must be improved.

Just how big is Amazons ethics challenge? Axios Harris 2019 poll of the 100 Most Visible Companies shows that just 41 percent of U.S. respondents agree Amazon.com shares their values, 39 percent feel Amazon rewards its employees fairly and only 19 percent feel the corporation speaks out on social issues important to them. Amazon dropped out of the top 10 rankings for Ethics and Culture in the study amid a year of tabloid attacks on its CEO, backlash from Whole Foods employees and rising reports of fake products being sold online. Fallout from the last-minute cancellation of its New York City headquarters was also cited. The overall study found Amazon dropped from the top spot in Corporate Reputation rankings albeit only to number two, behind Wegmans. Amazon still ranked as the leading company in trajectory, growth and vision. Beyond labor, counterfeiting and headquarters issues, controversies in recent years have included privacy concerns over its Echo devices, Ring doorbells and facial-recognition technologies; its alleged discriminatory cashless stores; and accusations of monopolistic behavior from Democratic presidential candidates. In a recent Wall Street Journal article, Amazons Size Is Becoming a Problem - for Amazon, Christopher Mims, technology columnist, argues that the companys sheer size, which includes not only dominating online selling, but cloud computing and logistics as well as its extensive access to consumer data, will continue to draw the scrutiny of regulators. When Amazon not only provides your on-demand videos, toiletries and home furnishings but also the cloud service your doctor uses to analyze your medical records, you might think twice about buying that pint of gelato at Whole Foods, wrote Mr. Mims. Axios said its study reveals Americans are torn between the ethical side-effects and the elevated Prime lifestyle theyve grown accustomed to from Amazons innovation. People are often noted in research for saying one thing and doing another. But how long will customers look away?

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How ethical is Amazon?

NB: You should do your own research into Amazons ethical culture and practices!

Part 1: Amazon has been accused of unethical practices. Describe, with examples, points in favour and against Amazons stance that it provides a fully ethical, safe, and healthy environment for its stakeholders. Provide your own conclusion, based on the evidence obtained. Part 2: Critically using the concepts learned in class, make recommendations to Amazon management to improve the parts of Amazon business that you believe must be improved.