You must present that customers lifetime value and return on marketing calculations for the following two scenarios:

Conroy spends an additional $20,000 in advertising the Acura CSX (markup of 2,360) and predicts that the sales of the CSX will increase by $10

Conroy implements a new customer's retention program (applies to all vehicles) that offers four free oil changes per year which increase its annual retention cost from $10 to &80 but is expected to increase the retention rate from 25%to 30% but the length of time the customer keeps the car moves from an average of 4 to 4.5 years.