You need a solid marketing strategy before launching a new product or service, but it can be difficult to know where to begin. Even if youve had success before, the marketing landscape is constantly changing, so what worked yesterday may not work today. The marketing mix, also known as the 4 Ps of marketing, can guide you in the right direction. These foundational strategies can help you create and implement a marketing plan for any product or service. Then you can get busy finding the right tools to implement your strategy. Question: The four Ps provide a framework on which to build your marketing strategy. Critically explain each factors. Conduct a full analysis Take any local company. This company should be a Mauritian company which has been set in here. Do not take companies which has been set up in other countries and has only open a branch in mauritius.

Guidelines

Introduction (300 words) [1 marks]

Analysis Product [6 marks] Price [6 marks] Place [6 marks] Promotion [6 marks]

Conclusion (300 words) [1 marks]

Presentation of assignment and application of the marketing environment analysis tools [4 marks]

Since this assignment would be submitted online, make the maximum use of pictures, graphs and other visual presentations. Company/Product not to be chosen because it is too easily available on net: KFC, Coca, Pepsi, McDonald, Air Mauritius, Emtel, My T, Toyota, Apple, Samsung, Nokia, BMW, Mercedes, Nissan, Dell, HP etc.