Question: You need to capture the article's main points and discuss them lucidly, in a well-developed fashion. Students will be evaluated on the quality of

You need to capture the article's main points and discuss them lucidly,

You need to capture the article's main points and discuss them lucidly, in a well-developed fashion. Students will be evaluated on the quality of participation based on relevancy, insight, evidence, and preparation of the material. Your article discussion (20 points) should include: o Brief overview of the article (10 points) the main theme of the article the main concepts discussed in the article the key points/facts presented in the article the conclusions/recommendations stated in the article o Demonstrate your understanding of the concepts through an analysis of the article focusing on the week's course topic. (5 points) o How the information in the article can influence your marketing strategy formation. (5 points)

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