You need to develop a Project Charter as soon as possible. A Project Charter is important because the charter: identifies cost, schedule, and risk elements in the project. gives the Team face time with the boss. provides authority to the Team to get work done. links tasks on the project together in a logical way. outlines work necessary to be done on the project. The primary purpose of the Project Requirements Document is to: provide direction from top management. serve as the basis for the Project Plan. provide authority to the Team to get work done. document the role of the Team. document all the projects being considered for selection. The 'push' marketing approach is based on Convincing customers you are providing what they need Needs analysis Customer interaction Increasing project capacity Giving your customer what they need Projects that meet internal needs often address? Pull marketing requirements Technical necessity Push marketing requirements Organizational change Prototype proliferation