You need to develop a Project Charter as soon as possible. A Project Charter is important because the charter: Provides authority to the Team to get work done. Links tasks on the project together in a logical way. Identifies cost, schedule, and risk elements in the project. Gives the Team face time with the boss. Outlines work necessary to be done on the project. The primary purpose of the Project Requirements Document is to: Document the role of the Team. Serve as the basis for the Project Plan. Provide authority to the Team to get work done. Document all the projects being considered for selection. Provide direction from top management. The "push" marketing approach is based on Customer interaction Increasing project capacity Needs analysis Giving your customer what they need Convincing customers you are providing what they need Projects that meet internal needs often address: Push marketing requirements Prototype proliferation Pull marketing requirements Technical necessity Organizational change