You need to rank your customers according to their purchasing patterns . Therefore , you chose to use the RFM analysis Based on the reports , you have two main customers with the following information : - Company A's RFM score : 51 1 Company B's RFM score 113. 

Explain the best strategy you can take for each company . Automated contact , cross sell Cross sell , let it go Up sell , Automated contact Immediate contact , up - sell.