Question: You need to solve part b in two different ways: first, using the PSISIMParam function, and second as a simulation - NLP combination. Please include

You need to solve part b in two different ways: first, using the PSISIMParam function, and second as a simulation-NLP combination. Please include Excel sheet as well.
QUESTION: WVTU is a television station that has 20 thirty-second advertising slots during the
regularly scheduled programming each evening. The station is now selling adver
tising for the first few days in November. They could sell all the slots immediatel
for $4,500 each, but because November 7 will be an election day, the station man
ager knows she may be able to sell slots at the last minute to political candidate
in tight races for a price of $8,000 each. The demand for these last minute slots is
estimated as follows:
Slots not sold in advance and not sold to political candidates at the last minute car
be sold to local advertisers at a price of $2,000.
a. If the station manager sells all the advertising slots in advance, how much reve
nue will the station receive?
b. How many advertising slots should be sold in advance if the station manager
wants to maximize expected revenue?
c. If the station manager sells in advance the number of slots identified in the pne-
vious question, what is the probability that the total revenue received will exceed
the amount identified in part a where all slots are sold in advance?
You need to solve part b in two different ways: first, using the PSISIMParam function, and second as a simulation-NLP combination. Solve it in EXCEL sheet and include the image of EXCEL sheet with all the formulas in cells.
 You need to solve part b in two different ways: first,

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!