You need to submit $1$ PDF file.

Create a PowerPoint Presentation and convert it into a PDF The presentation should contain your analysis, interpretations, and conclusions drawn from the research as mentioned in the steps below. Clearly label and organize the information in the presentation to facilitate easy reference and understanding.$$Marks will be awarded for the quality of insights, critical thinking, and ability to communicate research information effectively.

Assessment

Read the excerpt and answer the questions that follow:

Influence of AI$-$Powered Chatbots on Customer Satisfaction and Brand Loyalty in E$-$Commerce

Project Overview:

This research project will examine how AI$-$powered chatbot$$s interactivity influences customer satisfaction, and brand loyalty in the e$-$commerce sector. Many online retailers have integrated AI$-$driven customer support chatbots to handle inquiries, assist with product recommendations, and provide instant customer service.$$

Students will design and conduct a survey$-$based study targeting online shoppers to assess how AI chatbot interactivity impacts their perceptions of customer satisfaction and brand loyalty.$$

Using regression analysis, students should be able to provide actionable insights for e$-$commerce businesses looking to optimize their AI$-$based service strategies.

Detailed Guidelines

Step $1$: Introduction and Group Formation

Understand the project objective and requirements.

Review the project timeline and deliverables.

Step $2$: Literature Review and Hypothesis Development

Literature Review:

Conduct a comprehensive review of existing literature on AI chatbots and customer satisfaction.

Identify key theories and previous findings relevant to the study.

Hypothesis Development:

Develop required hypotheses based on the literature review.

Step $3$: Survey Design and Material Preparation

Survey Design: Develop a detailed survey that assesses consumers$$ experiences with AI chatbot interactivity and their impact on customer satisfaction, and brand loyalty.

Questionnaire Preparation: Questions should be clearly phrased to ensure accurate measurement of interactivity, customer satisfaction, and brand loyalty$$

Step $4$: Participant Recruitment and Data Collection

Participant Recruitment: Target consumers who have used AI chatbots for shopping.$$

Data Collection: Ensure data collection adheres to ethical standards, including informed consent and confidentiality.

Step $5$: Data Analysis

Data Entry: Use statistical software $($e$.$g$.,$ SPSS$,$ R$)$ for data entry and analysis.

Statistical Analysis: Employ regression analysis to evaluate the impact of interactivity on job satisfaction and brand loyalty.$$

Step $6$:$$

Presentation

Title PageAbstractIntroduction $($including literature review and hypotheses$)$Method $($experimental design, materials, participants, procedure$)$Results $($data analysis and findings$)$Discussion $($interpretation of results, limitations$,$ implications$)$ConclusionReferencesAppendices $($if any$)$Prepare a presentation on the project and submit it in PDF format on Olympus.Use visual aids $($e$.$g$.,$ slides, charts$)$ to enhance the presentation.

Writing and Formatting:

Write in a clear, concise, and professional manner

Submission:

Submit the presentation$$deck in PDF format separately by the due date.Ensure all group members have reviewed and approved the final submission.

Evaluation Criteria

A$)$ Ability to understand and articulate the business research requirements $5$ Marks

B$)$ Creating appropriate research design $15$ Marks

C$)$ Data analyses, interpretation, and recommendations $15$ Marks

Scoring guide $($Rubric$)-$ BRM Evaluation Rubric

CriteriaPoints

CO$1$: Ability to understand and articulate the business research requirements

$5$

CO$2$: Creating appropriate research design

$15$

CO$3$: Data analyses, interpretation, and recommendations

$15$