You are owner of a 15-person advertising agency in a major market. You've been invited to pitch the Girl Powerz account, the largest female-only fitness center chain in the region, one that could quickly grow into a national franchise. If you land the account, it will be your biggest revenue producer by far. You'll be able to staff up, move to a nicer space, and buy some decent office furniture. It also will put you, personally, in a position to make a ton of money by selling out to a larger agency some day. Considering the importance of the pitch to Girl Powerz execs, you have decided to spearhead the pitch yourself. (Scenario 8-1) In the past, Girl Powerz has set sales objectives for its advertising. You feel that this doesn't take into account the overall complexities presented in the situation analysis. On the other hand, you don't want to risk alienating a potential client by totally rejecting its current practices. Therefore, you are recommending combining sales objectives with which of the following? advertising objectives. marketing objectives. communications objectives. promotion objectives.

Answer rating: 100% (QA)

Answer We are recommending combining sales objectives with marketing object... View the full answer