Question: You performed a positioning analysis and noticed that an attribute vector for a strong taste was closer to principal component ( PC ) 2 than

You performed a positioning analysis and noticed that an attribute vector for a strong taste was closer to principal component (PC)2 than to principal component 1. Then, which of the following is true?
Group of answer choices
PC1 captures more variance of a strong taste than PC2.
PC2 captures more variance of a strong taste than PC1.
Consumers prefer brands with a strong taste.
Consumers less prefer brands with a strong taste.

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