You recently opened a cooking school in a converted restaurant and want to compete for students with the local culinary schools. There are two culinary schools: one that has been in the nearby major metropolitan city for more than $20$ years, and another that is an extension of a famous school in New York. Your school is expensive, but still about $20\%$ cheaper than the alternatives. The potential pool of students has very specific characteristics and interests, but can come from all over the country.

The bad news is that you have a limited budget of $$25,000.$ The good news is that you only need $20$ students each year to be profitable. Which promotion mix is the best fit for your company?

Group of answer choices

Run targeted Facebook and website banner ads for culinary enthusiasts offering a free information kit; hire sales rep to follow up with informational phone calls.

Run ads on sports radio channels in $10$ major markets; run television ads on Food Network

Hold press conference aboutyour school; run television ads on The Big Bang Theory.

Hire $10$ sales reps to visit high schools arround the country; run outdoor ads near major stadiums.