You recommend including public relations $($PR$)$ as part of the turmeric bar's IMC campaign. This would be the first time that In Fine Fettle included public relations, and the VP is unsure that public relations is the way to go$.$

You convince the VP to give PR a try by reminding her that PR can be a cost$-$effective way to build goodwill with its publics, particularly because consumers often find PR to be very believable.

The goal for the PR campaign is to present a message that is consistent with the other communication channels: turmeric meal replacement bars have pain$-$killing and anti$-$inflammatory powers in a convenient, delicious bar.

Select an option from the choices below and click Submit.

$5$K race sponsor: Provide free turmeric bars for the goodie bag for a large breast cancer charity $5$K$.$

Press release: Prepare and circulate a press release announcing the new turmeric bar and its functional properties. Sunday morning talk show: Sponsor the healthy eating segment of a Sunday morning TV talk show featuring functional foods.