You want to make an innovative mobile app for payment, redeeming rewards, and online orders.

• Target market: millennials (They believe that an app should be cool!)
• Define the coolness factor?
• How can this mobile app be cool from the millennials' perspectives?
• What are the dimensions (features) of the coolness factor?
• To be seen as a cool app, the mobile app should be easy to use or sophisticated?
• How do you market it among millennials?

Answer rating: 100% (QA)

Coolness Factor in Mobile Apps for Millennials The coolness factor in a mobile app for millennials refers to its ability to resonate with the preferences values and lifestyle of the millennial generat... View the full answer