You were just hired as a product manager for online shoe sales at Zappos (congrats). On your first day, your new manager comes into your office and says "Our online shoe sales were down 15 percent this year compared to last year. If we don't increase sales by 10 percent this next year, I'm pretty sure we will all be looking for jobs elsewhere. What should we do?" 

provide in order the 5 steps you would take to answer the "what should we do" question  as well as a brief description in each step what you would do.

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Here are five steps I would take to formulate a plan for increasing online shoe sales at Zappos 1 Da... View the full answer