you will complete research outline for your chosen organisation using

the template provided.

You will also write short personal reflection on the process of completing the assignment,

to encourage you to assess your own strengths and areas for development, and to develop

your critical thinking skills.

You will later use the research plan to help you collect and collate material for the

You need to choose a service-based organisation based in the United Kingdom. A list of

companies if provided as follows. You can pick any company from this list.

Barclays Bank

Deloitte

KPMG

Marriot Hotel

DLA Piper

Santander UK

Organisation Chosen

: Here, identify your chosen organisation. You should also highlight

particular areas of marketing that you want to focus on in Assignment 2 (see below for a

list). These areas should be reflected in your choice of sources.

Aim of the project

what is the overall purpose of your research?

Objectives

- these will guide the work you actually do, keeping you focused on the topic:

What do you hope to achieve by completing a research plan?

-be specific

What do you need to find out in order to complete the work?

-be specific

Information Sources will you use. This should include a list of your sources

-be specific.

You are required to include at least three sources

in each section:

oAcademic Text Books

oAcademic Journal Articles

oWebsites

oOther Published Sources and Databases, including identifying problems with

sources (see template for guidance)

How will / did you manage your time?

oWhat was your plan? Outline your timings/activities plan for completing your

research and meeting the assignment deadline.

oWhat is your plan for completing Assignment 2?

Personal Reflection

(further guidance can be found on the Library websiteo

What did you do learn from completing this assignment?

oWhat did you find particularly challenging or tricky? Was there anything you

found relatively easy or straightforward?

oWhat would you do differently if you were to do assessment again?

oWhat have you learnt, and how can you apply it in the future?