You will complete this assignment based on the elements of a marketing strategy for an organizations product.

In an effort to increase sales at your Capstone employer, your boss has asked you to investigate the product and pricing focus utilized at Procter & Gamble (P & G), maker of Tide (Time: 2:42, closed captions available from Amara) and several other well-known products. You will review the Brands section of P & Gs website, select a product that is of interest to you, and apply the elements of a marketing strategy by responding to the following questions:

1. Product:

A. Describe the product that you selected and classify its type (e.g. convenience, etc.)

B.Define two types of target markets that P & G does or should be selling your selected product to.

C. Describe two market segmentation categories utilized by P & G (e.g. demographic, geographic, etc.).

D. Describe the product strategy elements utilized by P & G in developing your selected product (e.g. packaging, etc.).

E. Indicate your impression of the stage of this product in the Product Life Cycle. Based on the stage that you identified, give one suggestion that P & G could follow as a strategy for continued or new success.

1. Price:

A. Search online for a retailer or other seller and obtain a price for this product. Next, indicate the price and define the type of pricing strategy that you believe is being utilized (e.g. skimming, etc.). Indicate why you think that P & G is utilizing the indicated strategy.

1. Place:

A. Describe the distribution strategy utilized by P & G to make your selected product available to buyers.

1. Promotion:

A. Based on your review of the P & G website and your online retailer research, discuss the promotion strategy utilized by P & G to make your selected product known to buyers.

B. Describe two buyer behavior influences that would impact a persons decision to purchase or not to purchase your selected product.

1. People:

A. Give an example of two P & G employee positions that would support their marketing strategy.