You will conduct research that will help you develop an e-commerce solution for a B2B or a B2C e-commerce model. Utilize the corporate description you have selected for the previous topic assignments as the basis for your plan.

1. Identify the customers, vendors, or service providers.
2. List the product/service category associated with the e-commerce solution. For example, B2C could be convenience, specialty, commodity like, digital, or a combination of categories. B2B could be maintenance, repair, and operations (MRO), of direct materials. For the B2B, determine whether the product/service category is horizontal or vertical.

Chapter 5 of the textbook includes discussion of the marketing mix. Using this information and what you have learned from the topic Resources, conduct research about e-commerce trends that can affect the business of the e-commerce model you have selected. In your research, gather specific information about what safeguards should be put into place to mitigate or reduce the risk of losing customers.

When your research is complete, write a rough draft of the e-commerce solution for your selected e-commerce model. The plan should be 750-1,000 words in length and address the following. Be sure to cite your research within the e-commerce plan.

1. Identify the customers, vendors, or service provider.
2. Summarize the product or service category associated with the e-commerce solution.
3. Describe the marketing mix, relationships, and e-marketplaces used to attract customers. Justify why this approach best fits the product or business.
4. Explain the e-commerce trend that can create a path to profitability. Cite your research in the explanation of the trend's potential effect on the business.
5. Discuss specific safeguards that should be put in place to mitigate or reduce the risk of losing customers, and use your research to justify the selections of these safeguards.