You will consider a new product that does not exist and is not an iteration of an existing product. The product does not have to be practical (e.g., flying car) but should be of interest to specific target markets. Then, consider a company that might produce the product. The current edition of APA formatting is required. INSTRUCTIONS The following applies to all four marketing plan sections: Weekly and earlier text readings will have covered many of the topics in this section. Outside research is encouraged and referenced accordingly. Comprehensively discuss each topic in each section. It is suggested that you organize your Marketing Plan into the four (4) Sections from the beginning so as to follow the logical sequence. The four (4) Sections are shown below: Marketing Plan Section Sequence Section 1 MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT 1.0 Executive Summary 2.0 Company Description 3.0 Strategic Plan and Focus 3.1 Mission 3.2 Goals 3.3 Core Competency 3.4 Sustainable Competitive Advantage Section 2 MARKETING PLAN: SITUATION ANALYSIS ASSIGNMENT 4.1. SWOT Analysis 4.2. Industry Analysis 4.3. Competitor Analysis 4.4. Company Analysis 4.5. Customer Analysis Section 3 MARKETING PLAN: MARKETING STRATEGIES ASSIGNMENT 5.1. Marketing and Product Objectives 5.2. Target Markets 5.3. Points of Difference 5.4. Positioning Section 4 MARKETING PLAN: FINAL PLAN ASSIGNMENT 6.1. Product Strategy 6.2. Price Strategy 6.3. Promotion Strategy 6.4. Place (Distribution) Strategy 7. 0 Financial Data and Projections 7.1. Past Sales Revenues 7.2. Five-Year Projections References Appendices