You will continue your role as the Project Coordinator at ABC Inc., reporting to Jenny John,Director of Project Management (PM).

You have completed your project (with a budget between $30,000 to $80,000 CDN).

You are presenting a 'lessons learned session' to all the major stakeholders, including Lewis Lowe, CEO at ABC Inc. Lewis has increased his PM knowledge and has earned his Certified Associate in Project Management (CAPM) designation from the Project Management Institute (PMI) since your initial project charter presentation.

Research the pertinent elements that should be included in a Project Lessons Learned Presentation (you can choose a new project or continue working on the same project you have prepared for the Individual Project Charter Assignment)

ANSWER THE ABOVE QUESTION USING BELOW INFORMATION AND ALSO PROVIDE REFERENCES

AND ALSO NEED Pertinent Elements & Rationale section

TEAMPROJECT CHARTER

GENERAL PROJECT INFORMATION
Project Name:	Executing a marketing campaign for Introducing edible cutlery at Swiss Chalet
Project Sponsor:	Swiss Chalet
Project Manager:	Jay Patel
Organizational Unit:	Marketing
Expected Start Date:	April 1, 2023
Expected Completion Date:	October 31, 2023
Estimated Costs:	$80,000 CAD

PROBLEM, OBJECTIVES, BUSINESS CASE, GOALS, DELIVERABLES
Objective/Purpose of Project:	The objectives of this marketing campaign are to increase awareness of edible cutlery among customers, to increase its sales, and to evaluate customer feedback about the product. Additionally, the campaign aims to ensure that the introduction of edible cutlery at Swiss Chalet is a success. This will be achieved by developing an effective promotional strategy, conducting market research to understand customer preferences, and leveraging digital marketing tools to reach a wider audience. Furthermore, the campaign will also focus on creating a positive brand image for Swiss Chalet as an innovative and eco-friendly restaurant.
Business Case:	Introducing edible cutlery at Swiss Chalet presents an opportunity for the restaurant chain to differentiate itself in a crowded market, generate additional revenue, improve its brand image, and appeal to environmentally conscious customers which is a worthwhile initiative for Swiss Chalet to pursue.
Goals/Metrics:	The goal of this marketing campaign is to introduce edible cutlery at Swiss Chalet in order to increase sales and enhance customer satisfaction.
Expected Deliverables:	Marketing plan and strategy for introducing edible cutlery at Swiss Chalet Design and production of promotional materials such as posters, flyers, and social media content Creation of a new menu item featuring edible cutlery Development of an educational program to inform customers about the benefits of using edible cutlery Implementation of a customer feedback system to monitor customer satisfaction with the new product Analysis of marketing campaign effectiveness and customer feedback

PROJECT SCOPE & SCHEDULE
Within Scope	Development and implementation of a marketing plan for introducing edible cutlery at Swiss Chalet Creation of a new menu item featuring edible cutlery Design and production of promotional materials such as posters, flyers, and social media content Development of an educational program to inform customers about the benefits of using edible cutlery Implementation of a customer feedback system to monitor customer satisfaction with the new product Analysis of marketing campaign effectiveness and customer feedback
Outside of Scope	Research and development of the edible cutlery product itself (this would fall under the product development team's scope) Alterations to the physical restaurant or kitchen space to accommodate the new product (this would fall under the operations team's scope) Changes to the overall Swiss Chalet brand or menu offerings beyond the new edible cutlery menu item (this would fall under the company's strategic planning team's scope) Hiring of new staff or personnel specifically for the marketing campaign or product launch (this would fall under the human resources team's scope)

PROJECT RESOURCES
Project Team	Devika Rajan Nair Harshit Bhatia Jay Patel Mrinali Sogy Shiva Koushik Gorla
Special Needs	NIL

PROJECT BENEFITS & CUSTOMERS
Opportunities	Edible Cutlery definitely stands an opportunity in the current market. Considering today's time, awareness about the environment is increasing capturing elements like how plastic cutlery can impact the environment. With the current threats to the environment, it is becoming a concern amongst people to search for and utilize more sustainable alternatives. This is where edible cutlery comes into the picture, it provides a unique solution to a number of customers/consumers including ones having certain dietary restrictions. It can be marketed as a healthy option compared to traditional plastic cutlery or metal ones. However, there will be challenges because it would be a newly launched product. It would require attention to every detail such as functionality, sustainability factor, consumer perspective, production, and distribution strategy. With the right approach and strategy, there is certainly a market for edible cutlery, and it could be a promising business opportunity for entrepreneurs and innovators in the food industry.
Milestones	Product Launch Brand & Product Awareness Targeted Advertising Events and Demonstrations Partnership and Collaboration Measure and Evaluate

PROJECT RISKS, CONSTRAINTS, ASSUMPTIONS
Risks:	The marketing campaign may not generate enough interest or demand for the edible cutlery product to justify the cost of the campaign. The marketing campaign may face competition from similar products or marketing campaigns from other companies, reducing its overall impact and effectiveness. The project team may encounter delays or unexpected costs due to issues with suppliers, vendors, or other external partners. The budget allocated for the marketing campaign may not be enough to create a significant impact or may lead to cost-cutting measures that could compromise the quality of the campaign
Constraints:	The marketing campaign must be executed within the budget of $80,000 CAD. The marketing campaign must be executed within the six-month timeline. The marketing campaign must adhere to the Competition Act and the Canadian Code of Advertising Standards, which respectively prohibit false or misleading advertising and establish self-regulatory standards for advertising in Canada.ca
Assumptions	Customers will be interested in edible cutlery. The marketing campaign will be successful in increasing sales and customer satisfaction. The project team will have the necessary resources and stakeholders for effective marketing campaign execution, including design, social media management, and public relations support.
Key Stakeholders	Swiss Chalet management team Marketing department Product development team Customer service team Customers