You will create a marketing plan based on the work you and your group have completed so far in the simulation. The marketing plan must be written to the parent company board of directors in the simulation.

Create a concise executive summary to appeal to investors.

Write a situation analysis that includes internal and external business environment factors. Be sure you have identified the marketing mix and the specific five elements of the promotional mix. Explain the importance of consistency created from integrated marketing communications $($IMC$)$ in marketing and as it relates to the Conscious Capitalism simulation. Use this analysis to inform the development of your SWOT analysis.

Develop a SWOT analysis, covering strengths, weakness, opportunities, and threats of customers, competition, company strengths and weaknesses, and major threats and opportunities for the upcoming year.

Articulate how the concept of conscious capitalism aligns with Christian worldview