You will create an Industrial Marketing Report for a B2B brand of your choice that doesnt serve
Question:
You will create an Industrial Marketing Report for a B2B brand of your choice that doesn’t serve B2C markets. The plan, that must be customer centered and based on an omnichannel approach, must include:
Brand analysis: write a SWOT analysis for the "Docusign" brand in the selected country.
Target audience: define two industrial target audiences you are going to build a B2B marketing plan for and describe them in detail.
Objectives: define at least three objectives you want to achieve with this B2B marketing plan and write them in a SMART way.
Tactics: develop an integrated tactic for each of the seven elements of the B2B marketing mix and explain them in detail. This is the core of your paper.
KPIs: specify the marketing metrics you are going to use to measure the success of this B2B marketing plan with their respective goals. At least one KPI for each tactic.
Schedule: build a schedule for your campaign, including all main activities in the planning, creation, and communication processes.
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts