you will develop an IMC plan targeting the Korean market for a brand as an advertising agency

Format: APA style citation, 12 pt Times New Roman, 1.5 spacing. For groups of one, minimum of 900 words (excluding the reference list). For groups of two, minimum of 1100 words (excluding the reference list).

The assignment should include the following elements:

* Introduction: Describe the brand and define the problem

*Market Analysis & Competitive Analysis: Describe the market and competitors

*Segmentation, Targeting, and Positioning

-Who is your target group? Describe the target group in terms of the aspects such as their demographics, psychographics, wants and needs, and use of products/services (including media). How will you position the brand?

*Communication Objectives. Establish clear, specific, realistic, measurable, and timebound campaign objectives

- Check the DAGMAR model on pp.223-227 of Belch & Belch (2021).

- Make sure to include the communication task, the target audience, the desired effect (e.g., establishing awareness, creating a positive attitude), the outcome measurement, and the time period in which the objectives must be accomplished.