Format: Minimum 900 words (excluding the references and the appendices), APA style citation, 12 pt Times New Roman, 1.5 spacing The assignment should include the following elements: Introduction: Describe the brand and define the problem Market Analysis & Competitive Analysis: Describe the market and competitors Segmentation, Targeting, and Positioning Who are your target group? Describe the target group in terms of the aspects such as their demographics, psychographics, wants and needs, use of products/services (including media). How will you position the brand? Communication Objectives. Establish clear, specific, realistic, measurable, and timebound campaign objectives Check the DAGMAR model on pp.223-227 of Belch & Belch (2021). Make sure to include the communication task, the target audience, the desired effect (e.g., establish awareness, creating a positive attitude), the outcome measurement, and the time period in which the objectives must be accomplished.