You will develop an integrated digital marketing plan for a local business of your choice(ANY). The plan will be submitted partly in written format.

Part One - Audits A) Conduct a website audit. Using the website audit slide materials provided in class, conduct a thorough audit of the business' existing website. Provide recommendations where necessary.

B) Conduct a search engine audit. Using the SEO tactics and slide materials discussed and provided in class, do an audit of their existing SEO presence. Provide recommendations where necessary.

Deliverable: A document that outlines a full website and SEO audit.

Due: Tuesday, January 14th, 11:59 pm

Part Two The Plan

The goal of this project is for you to go through the process of creating an integrated digital marketing plan; therefore, all of the following marketing activities must be included:

1. Title Slide - Please include your names!
2. Executive Summary - A brief overview of your plan
3. Company Introduction - A brief introduction of the company
4. Internal and External Analysis - Internal (3 high level findings of your website audit, 3 high level findings of your SEO audit, strengths and weaknesses) External (Opportunities and Threats)
5. Goals - State your broad goals of the plan
6. Objectives - State your measurable objectives on how you will achieve your goals
7. Target Market - Who is the main target audience of the plan?
8. Strategy - What are your digital marketing strategies to achieve your objectives?
9. Tactics - Include website recommendations (recommendations from your website and SEO audits, a home page mock up); Social Media (example mock-ups of a social campaign including organic and paid content); Online Advertising (mock-up examples of a Google Adwords and display ad campaign); Email (mock-up of an email campaign), Mobile (brief recommendations on mobile marketing tactics) Offline (1 integrated offline/online tactic)
10. Measurement - How will you measure the success of the plan? (KPIs for each channel)