You will find a substantial article on a current topic in marketing. You will summarize

the article and provide a thoughtful analysis of the situation. Your presentation should be

approximately $5$ minutes in length and should cover the following:

Source, title, and date of article

Summary of article

Provide detail assuming I am not familiar with the article.

How does this article$/$topic relate to marketing?

Please reference specific marketing concepts or ideas from this course.

Identification of key issues

Significant problems, opportunities, issues, etc.

Impact on brand

If your article relates to a product or brand, consider the positive or

negative impact on the brand.

Your analysis or opinion of the situation

This can be positive or negative.

Find an article from a reliable source of your choice. Some sources to consider for this

project are: AdAge, AdWeek, Digiday, Entrepreneur, Fast Company, Forbes, The Wall

Street Journal or any reliable news or business outlet.