You and a partner will find an article on a current topic in marketing. You will summarize the article and provide a thoughtful analysis of the situation. Your presentation should be approximately 5 minutes in length and should cover the following:

1. Source, title and date of article
2. Summary of article
   • Provide detail assuming we are not familiar with the article
3. Identification of key issues
   • Significant problems, opportunities, issues, etc.
4. Impact on brand
   • If your article relates to a product or brand, consider the positive or negative impact on the brand
5. Your analysis or opinion of the situation
   • Both team members should provide opinions. You can debate or agree on the issue.

Find an article from a reliable source of your choice. Some sources to consider for this project are: AdAge, AdWeek, Digiday, Entrepreneur and Fast Company.