You will identify and create a marketing plan for a $$new$$ product to Stark County.$$ Your task is to develop a marketing mix that would be aimed at customers in our local market $($Stark County, Ohio$)$ The format of the paper should be:$$ You may also find it valuable to use Appendix $1$ in the textbook.

Title Page

Statement of overall Marketing Goal and Strategy $($rationale for bringing to Stark County$)$

Intended Target Market Customer Base...Who $($based on customer profile...demographics, behavioral, social$/$cultural$,$ psychographics, etc..$),$ how many $($estimated in Stark County$)$

Marketing Strategy $($current overall$)$

Positioning

Differentiation

Market Concentration

Proposed Market Strategy $$aimed at Stark County

a$.$ Product $/$ Services

b$.$ Overall Pricing Strategy

c$.$ Promotion and selling strategy

AdvertisingPersonal SellingSales PromotionPublicityInternet and E$-$commerce

d$.$ Distribution methods

e$.$ Service $($if necessary$)$

f$.$ Customer Service

$$Page minimum: $5$ pages single spaced not including Title page or Works Cited.