You will need to identify a product or service (real or imagined) and create words and images to support your sales message, including elements that you found particularly persuasive in your own buying decisions.

 

Identify a product or service (real or imagined) for your powerful sales message. 

 

Create a fictitious product or service. 

 

product or service description

 

Be concise while effective, which is one goal of this common business communication product.

 

Sales Message Template

 

1. Attention statement

This is sometimes call the hook - it catches our attention!

 

2. Introduction

This is a simple declaration of your claim or point.

 

3. Body

This is where you deliver the main elements or parts of the sales message.

 

4. Conclusion

This is a quick wrap up or summary.

 

5. Residual message and/or call to action

This is where you remind the client, customer, or listener of your point and/or call them to action (buy now!)