You will need to re-visit the segmentation, targeting and position mini lecture in week 1. Be prepared to talk with a power point slide for 5 minutes about ... . 1. to justify your choice of wicked problem and why a behaviour change is needed for individual or social good. 2. to identify the target audience using the correct techniques You will need to re-visit the segmentation, targeting and position mini lecture in week 1. Be prepared to talk with a power point slide for 5 minutes about ... . 1. to justify your choice of wicked problem and why a behaviour change is needed for individual or social good. 2. to identify the target audience using the correct techniques