You will submit a marketing plan that includes the elements listed below. There will be some variation on the emphasis and detail included for some elements based on the product$/$company chosen.

Executive Summary $($write this last as it is a brief review of your entire marketing efforts$)(10$ points$)$

Situation Analysis and SWOT $(10$ points$)$

Industry Overview $($especially primary competitors, trends and industry growth projections$)(5)$

Marketing Planning $($total $55)$:

Marketing Objectives $(5$ points$)$

Target Market$($s$)($Profile and needs for the product$/$service$)(10$ points$)$

Positioning $(10)$ why you chose it and how it suits with the target market$$s profile.

Product, Price, Place$/$Distribution Strategies $(10$ points$)$

Promotion Plan $(15$ points$)$ including detailed marketing activities that will continue $($clearly indicated$)$ and your proposed marketing activities plan.

Original communication $(5)$

Implementation Plan for each marketing effort $($Project Plan with timelines$)(10$ points$)$

Measurement Plan for each marketing effort $(10$ points$)$ how will you measure success of the marketing effort?