You will submit a marketing plan that includes the elements listed below. There will be some variation on the emphasis and detail included for some elements based on the product/company chosen. Executive Summary (last as it is a brief review of your entire marketing efforts) (Situation Analysis and SWOT Industry Overview (especially primary competitors, trends and industry growth projections) Marketing Planning : Marketing Objectives (5 points) o Target Market(s) (Profile and needs for the product/service) Positioning ( - why you chose it and how it suits with the target market's profile. o Product, Price, Place/Distribution Strategies Promotion Plan including detailed marketing activities that will continue (clearly indicated) and your proposed marketing activities plan. o Original communication Implementation Plan for each marketing effort (Project Plan with timelines) Measurement Plan for each marketing effort - how will you measure success of the marketing effort?

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