You will work on your second case, which is Jamba Juice (Case 31).

Instructions: Please follow the below requirements:

Integrating concepts and theories from the text, analyze the company's general and industry environment, internal resources and intellectual assets.

Integrating concepts and theories form the text; analyze the company's business level and corporate-level strategies.

Develop three goals and 2-3 SMART objectives for each goal. Provide an overview of the timetable and the required resources.

Construct a document in APA 6th edition format effectively demonstrating mastery of written communication.

Important: Please ensure you 'apply' applicable textbook concepts such as a SWOT analysis, an PESTLE analysis, Porter's Five Forces, or a Value Chain Analysis to name a few. Document Sections:

Identify problems: The Problems can be succinctly stated in a 2-3 sentence (short) paragraph for each.

Conduct strategic analyses: Identify the Strategic Issues. Using applicable textbook concepts and two outside professional sources to analyze underlying issues. Integrating concepts and theories from the text, analyze the company's general and industry environment, internal resources and intellectual assets. Integrating concepts and theories form the text; analyze the company's business-level and corporate-level strategies. Please ensure you 'apply' applicable textbook concepts such as a SWOT analysis, a PESTLE analysis, Porter's Five Forces, or a Value Chain Analysis to name a few. BUS525 Business Strategy and Planning Unit 4 Assignment: Case Study 2

Goals and Objectives: What do you think needs to be done to address each issue? I want you to determine what you would do to solve/address the issues. Examples might be related to more training of staff, more investment in equipment, greater use of specific types of technology, etc. Develop three goals and 2-3 SMART objectives for each goal.

Make 3-5 recommendations: These actions that you propose are what the organization should do to implement the goals and objectives and the steps that the organization needs to take.