Question: you will write a 500-word reflection on the impact influencers can have on an organization. As you prepare to write, think about these questions: What

you will write a 500-word reflection on the impact influencers can have on an organization. As you prepare to write, think about these questions:

  • What benefits can influencer relationships offer businesses, consumers, and e-marketers?
  • What challenges might e-marketers face in working with influencers?
  • How would you measure the effectiveness of an influencer campaign?
  • How would you cultivate an influencer relationship?

Feel free to use a hypothetical company and/or product to illustrate your response.

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