You will write a 5-8-page paper in current APA format explaining your research design and methodology, including an explanation and theoretical justification for your selected research method. Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in their writing and to integrate them in a cohesive fashion. Many types of primary research exist. This guide is designed to provide you with an overview of primary research. This is not a comprehensive list, and your own research question may require a different design and methodology. Interviews: Interviews are one-on-one question and answer sessions, and they are structured or semi-structured. Interviews will provide much information from a small number of people and are useful when you want to get an expert or knowledgeable opinion on a subject. Focus Groups: Are structured small group brainstorming sessions. They require audio and/or video recording, extensive transcription, multiple coding, and analytical processes that often accompany qualitative research using focus groups. They can be conducted online or face-to-face. Open-Ended Surveys: Surveys