You will write an article, where you will demonstrate your thought leadership by discussing personalized marketing and sales tools:

- Discuss why organizations need to consider the formalization of processes to ensure that communication is sufficient and effective.

- Discuss why sales and marketing need to work together not only to understand customer's needs, but also to create an environment where the value proposition can be communicated.

- Discuss why cooperation and the development of people, skills, and knowledge are essential to success.

- Explain how process alignment relates to lead generation and the sales funnel pipeline.

Write at least 400 words for your article. Before submitting, make sure to check your grammar, spelling and punctuation