You work as a researcher at Dunkin Donuts. Your boss, the Chief Marketing Officer (CMO), wants to determine whether the current house blend should be replaced with an alternative house blend. The CMO instructs you to run a laboratory experiment in which you have some participants taste and rate the current house blend (one time), and have others taste and rate the alternative house blend (one time).

Q1: (i) What is the independent variable? (ii) What is the dependent variable?

Q2: Describe the control condition and the treatment condition.

Q3: Does your experiment involve a between-subjects manipulation or a within-subjects manipulation?

Q4: Which specific experimental design are you using?

Q5: How should you decide which participants in your experiment drink the current house blend and which drink the alternative house blend?

Answer rating: 100% (QA)

Independent Variable IV The type of coffee blendeither the current house blend or the alternative ho... View the full answer