Question: You work at a small retailer that has recently created an online ecommerce site. They have started to invest in CRM to collect customer data

You work at a small retailer that has recently created an online ecommerce site. They have started to invest in CRM to collect customer data but are unsure about what the value of it is

.

What examples would you give to your manager to show that the CRM system created value for the e

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commerce site?

You work at a small retailer that has recently created an

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