You work for a multimillion$-$dollar supermarket chain whose executives have been strategizing around ways to enhance their relationships with customers.

Which of the following steps would you take to address this need if your company is committed to the practices of the relationship era?

a$.$ Develop weekly Web$-$based newsletters that go out to customers.

b$.$ Establish a mobile application that allows customers to pre$-$order their groceries.

c$.$ Conduct a needs assessment and develop a product that customers want.

d$.$ Develop vibrant products that customers can only find at your company's retailers.

e$.$ Institute a loyalty program that rewards regular customers through a point system.