You work for a multimillion$-$dollar supermarket chain whose executives have been strategizing ways to enhance their relationships with customers.

Which of the following steps would you take to address this need if your company is committed to the practices of the relationship era?

Institute a loyalty program that rewards repeat and regular customers through a point system.

Establish a mobile application that allows customers to pre$-$order their groceries.

Promote the supermarket through creative television and radio advertising.

Conduct an assessment of customer needs and wants and develop a product that satisfies them.

Develop weekly interactive Web$-$based newsletters and regular social media messages that go out to customers.