Question: You work for Amazon.com and you are charged with building consumer awareness for the latest version of the firm's Kindle reader. What type of digital

You work for Amazon.com and you are charged with building consumer awareness for the latest version of the firm's Kindle reader. What type of digital advertising campaign should you run?

A.Search ad campaign

B.Click-based display ad campaign

C.Ad exchange display campaign

D.Impression-based display ad campaign

E.Rich media display campaign

I select E but the system judge me wrong. Why?

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