You work for Procter and Gamble (P&G). One of the brands you manufacture is Tide Detergent. It
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You work for Procter and Gamble (P&G). One of the brands you manufacture is Tide Detergent. It sells for $10 per bottle at the grocery store. Chens Enterprises Corp. is P&G's Canadian distributor, servicing retail establishments. Chens buys Tide for $6 and sells it for $8 per bottle. How much revenue does P&G receive for one year of sales, if Chens buys 10,000 units per month? How much is Chens' markup per unit in $?In %? What is the retail markup in $? In %?
Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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