Question: Young and Rubicam Power Grid Assignment The assignment is based on your knowledge right now. Don't spend a lot of time researching. Rate each column

Young and Rubicam Power Grid Assignment The assignment is based on your knowledge right now. Don't spend a lot of time researching. Rate each column on a scale of 1-10, 10 being the highest, 1 being the lowest Both brand stature and Brand strength axis' are on a 1-10 scale. Then complete the grid on the next page showing movement of the product between its launch and today This slide is worth 9 points Differentiation Relevance Esteem 7 3 5 Knowledge 3 Evaluate at launch Product Spotify TikTok ebay N 5 u uw Evaluate as of today Product Spotify TikTok ebay Differentiation Relevance Esteem 9 6 10 Knowledge 10 9 10 7 Evaluation This slide is worth 5 points What quadrant did these companies start at launch and where are they now? For example, are they aspiring brands, power brands, etc.? Why did the companies move their position between launch and today? What is driving the movement

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