Your agency successfully helped the software company develop its customer persona. Now the company would like to go one step further and use the customer persona to create the right product concept deliverables. What consumer behavior tool do you use to help the company make this step and why?

• Another customer persona; having multiple customer personas helps the company widen its product appeal
• An empathy map of its customers; empathy mapping targets the geographic locations of where consumers live
• The customer journey; the customer journey allows the company to customize steps for a customer persona
• An empathy map of its customers; empathy mapping decreases stereotyping typically seen in personas since it focuses on customers feelings about products and services.

An online bookstore seeks your agency out to boost its book sales. You review its social media channels and pinpoint that the bookstore needs to create organic campaigns featuring its customers shopping for books as retail therapy to increase impulse buying. Why would this strategy work?

• The retail therapy campaign has a better likelihood of going viral on social media.
• Customers would be more likely to buy books after hearing user testimonials.
• Retail therapy can be perceived as a fun experience by potential book buyers.
• The campaigns would make potential customers feel like they can decrease their feelings of anxiety and sadness through emotional buying of books.

A work from home platform company sends your agency a message about needing help with grabbing peoples attention on the companys "UTube" channel. You review the channel and come up with the idea to create UTube ads that promote the concept of greed. The ads would talk about the possibility of potential users earning a lot of money if they find a job on the work from home platform. Why would a greed appeal increase view times on the companys UTube ads?

• Humans are intrinsically greedy according to Freudian personality theory .
• Humans want to feel industrious according to Erik Eriksons personality theory.
• Humans are attracted to video versus other types of media content.
• Humans desire to be the heroes of their own lives according to Jungian archetypes.