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Your agency successfully helped the software company develop its customer persona. Now the company would like to go one step further and use the customer persona to create the right product concept deliverables. What consumer behavior tool do you use to help the company make this step and why?

The customer journey; the customer journey allows the company to customize steps for a customer persona

An empathy map of its customers; empathy mapping decreases stereotyping typically seen in personas since it focuses on customers$$ feelings about products and services.

An empathy map of its customers; empathy mapping targets the geographic locations of where consumers live

Another customer persona; having multiple customer personas helps the company widen its product appeal